1. Use Maslow's Hierarchy of Needs to discuss the types of need that Maple Leaf addressed with its introduction of the Natural Selections line.
2. At which stage of the buying-decision process are consumers most likely to pay attention to the ingredients in the foods they buy?
3. From your understanding of the elaboration likelihood model, discuss how the consumer's level of involvement while shopping for groceries would affect the importance they give to the ingredients or nutritional information provided on food packaging.
This question was answered on: Jul 11, 2017
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