Snyder Corporation is a small information-systems consulting firm that specializes in helping companies implement sales-management software. The market for Snyder's products is very competitive. To compete, Snyder must deliver quality service at a low cost. Snyder bills clients in terms of units of work performed, which depends on the size and complexity of the sales-management system. Snyder presents the following data for 2005 and 2006.
1. Is Snyder Corporation's strategy one of product differentiation or cost leadership? Explain briefly.
2. Describe key elements you would include in Snyder's balanced scorecard and your reasons for doing so?
This question was answered on: Jul 11, 2017
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