In view of the anticipated growth of the over-50 market, a leading cosmetics company is re-evaluating the marketing strategy for its best-selling moisturizing face cream for women. Should the company market the product to younger (under-50) as well as older women? Would it be wiser to develop a new brand and formula for consumers over 50 rather than target both age groups with one product? Explain your answer.
This question was answered on: Jul 11, 2017
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