Miguel and Marta are the owners of Universal Suppliers Ltd. They have been reasonably successful in selling printer cartridges and paper to a variety of local customers, but they wish to expand their business. They have decided to begin selling their products by telephone in order to reach potential customers across Canada and in the United States. They hired a number of phone sellers and have given them a free hand in communicating with customers. Some of these sellers have gone to considerable lengths to get orders, including suggestions that potential customers have purchased from Universal in the past and can continue to pay deep discount prices. Does this sales campaign raise any legal issues? What is the potential liability of Universal, Miguel, Marta, and the phone sellers? Should those contacted by telephone be expected to protect themselves? Is contact by telephone more problematic than contact in person, by mail, or by e-mail?
This question was answered on: Jul 11, 2017
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