Working in the same teams, propose what steps you would take to launch an effective peer-to-peer marketing campaign as part of the effort to raise awareness of the college and increase applications to the school. In your answer, identify what types of individuals would make the most influential connectors to generate buzz about the school and explain what types of virtual and real-world tools could be developed to help those connectors have a compelling story about the college to share with others.
This question was answered on: Jul 11, 2017
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